TIME For Learning & Grayscale Get to Know Crypto with Emmy Blotnick Video Series

Grayscale partnered with TIME to create a bespoke series, called TIME for Learning. TIME For Learning: Get to Know Crypto is a three-part video series exploring the world of Cryptocurrency and Blockchain technology for beginners.

Results
Over 90% of respondents found that Grayscale’s execution with TIME said something positive about Grayscale as a brand.
After viewing people felt more educated about cryptocurrency, and motivated them to talk to their financial advisor or invest in cryptocurrency.
Exceeded benchmarks by over 30%

Role: VP Brand and Creative Strategy, Head of Branded Content
Company: Red Border by TIME, in partnership with Grayscale