AD AGE: CINCO DE MAYO MARKETING—HOW BRANDS ARE CELEBRATING
Some brands are distancing themselves from cliched representations of the Mexican-related holiday—others are offering cheap drinks.
AD AGE: OSCAR MAYER PRANKS FITNESS ENTHUSIASTS WITH A FAKE WORKOUT PROGRAM
Oscar Mayer pranked unsuspecting gym-goers by inventing a ridiculous new workout called FRIQ and filming them trying it out with hidden cameras.
ADWEEK: What's Scarier Than a Sharknado? A ‘Mosquitonado,’ Says Terminix
In its newly release faux-movie trailer, "Mosquitonado," created by Olson, Terminix jumps on Sharknado hysteria to promote National Mosquito Awareness week.
BLOCKONOMI: Grayscale & TIME Magazine Partner Up to Launch Crypto Education Series
A partnership between TIME Magazine and Grayscale that will result in the release of a new video series exploring the cryptocurrency space.
TIME: TIME and Galaxy Digital Partner to Demystify the Next Immersive Digital Frontier, the Metaverse, Through a First-of-its-Kind Partnership
TIME announced a first-of-its-kind partnership with Galaxy Digital Holdings Ltd. (TSX: GLXY) (“Galaxy Digital” or the “Company”), the pre-eminent global provider of digital assets and cryptocurrency financial services for institutions, and its affiliate Galaxy Interactive, which commences with the launch of the newly created TIME 100 Companies category, Metaverse – which calls for submissions from entrepreneurs building the next immersive digital frontier.
BOOZIST: Chuck Testa Is Back And Hunting For The Great White Stone
“I don’t know who at Olson creative agency came up with this idea, but they deserve a medal of honor.”
WALMART CONNECT: Q&A WITH DAN SCHUNK ON BRAND PAGES
Walmart Connect Head of Creative Daniel Schunk explains how brands can improve their advertising results with Walmart brand pages
