TIME x Cadillac LYRIQ: Launch and TIME100 Sponsorship
General Motor’s shift to an all EV car company signals the tipping point in the auto industry’s movement to hybrid and electric vehicles. For the launch of the all-new, luxury electric vehicle, Cadillac LYRIQ, the team behind the vehicle, took audiences on an immersive visual tour of the inspiration and design for Cadillac LYRIQ. They discussed the challenges of incorporating unmatched performance and design in a way that’s unique to ELVs (Electric Luxury Vehicles), as well as the unique challenges the team faced in acknowledging the history and tradition of Cadillac while reinventing the future of luxury vehicles. To amplify the experience we also brought the new Cadillac LYRIQ to our TIME100 Gala with branding opportunities throughout.
TIME100 Results
6.14B Impressions
5.1M Broadcast reach by household
Top Trending news topic – Twitter
Cadillac at TIME100 Results
+767% in Unaided Awareness
+59% in Aided Awareness
+48% in Ad Recall
+25% in Brand Consideration
+22% in “Cadillac is committed to an all-electric future”
+20% in “Cadillac is among the electric vehicle leaders”
+12% in “Cadillac is dedicated to building vehicles that are better for the environment”
+12% in “Cadillac is innovative at developing new products”
Role: VP Brand and Creative Strategy
Company: Red Border by TIME, in partnership with Cadillac
