Terminix #Mosquitonado Trailer on Syfy
The final Sharknado movie premiering on Syfy gave us an idea. The only thing worse than a tornado full of sharks is a swam of mosquitos on a humid July day. Well, sharks in a tornado are probably worse, but less realistic. On Syfy for one day, we launched our Sharknado spinoff, “#Mosquitonado.”
“From the laughable CGI to the left-field cameo by Tara Reid, this looks exactly like something that could be on SyFy next week.”
- Fast Company
In total, there were more than 40 placements totaling more than 150 million earned-media impressions. And the film had legs in social media, where it drove an additional 14 million overwhelmingly positive social-media impressions.
Despite zero paid-media support, "Mosquitonado" was viewed more than 80,000 times online, and the attention it received raised awareness of the company's two-year-old mosquito-control business to the same level of its legacy services like termite removal.
The sustained reach and awareness from these efforts helped Terminix sales grow 5.1% during the first nine months of 2015, significantly outpacing the 3.7% growth in the year-earlier period.
Results
100,000,000+ Earned Media Impressions
Huffington Post
Adweek
Campaign
Intouch
People
Perez Hilton
VH1
Fast Company
Recognition
Insight and Innovation (IN2) Sabre Shortlist
Le Book
Role: Associate Creative Director, Art Director
Company: Olson, ICF International
