Keystone Light & the Hunt for the Great White Stone
Every year Keystone Light comes out with limited edition deer antler packaging on their cans. Audiences are asked to stack the cans and submit photos. If they capture the elusive white ‘stone can, they win. Just like the cans it has been a little over a year since people have last heard from Chuck Testa, owner of Ojai Valley Taxidermy and YouTube sensation. Chuck is famous for his incredibly lifelike taxidermied animals.
To get the Keystone Light audience excited about searching for the White Stone, we brought in the most famous taxidermist, Chuck Testa. The idea was a behind the scenes video that showcased the process of getting our promotional video with Chuck Testa.
Results
Earned media via:
Mashable
Time
Field and Stream
Bro Bible
Boozist
Role: Creative Director
Agency: Olson, ICF International
