Oscar Mayer P3 Friq Video

SoulCycle, Rumble, Orange Theory, Barrys. The workout classes and bootcamps are endless. For Oscar Mayer, we played into the trend and we staged a fake workout in LA class called Friq (pronounced Freak) and pranked people to see how far they would go.

“At one point, the hyper-active instructor orders the students to wrap themselves in bubble wrap, roll around the floor and pop bubbles as fast as they can. Although we have to admit, that actually sounds pretty fun to us. If only it worked. Sigh.”
- Olivia B. Waxman, Time

At the end of the class we wanted to show people that it is not about the latest trend or class, being healthy is about simple, real ingredients and getting back to basics.

Results
100,000,000+ Earned Media Impressions
Mashable
Creativity Online
Time
Pop Sugar
Break.com
Elite Daily

Recognition
GD USA Logo Design
Insight and Innovation (IN2) Sabre Shortlist

Role: Associate Creative Director, Art Director
Company: Olson, ICF International