Adobe Summit

Adobe Summit is Adobe’s largest B2B Digital Experience event. Over four days, in Las Vegas, get inspired by innovators from the world’s top brands, connect with other leaders, and explore what’s next in generative AI and personalization at scale.

In 2024, Adobe took over the Las Vegas for Summit, launching an OOH campaign at Harry Reid International Airport, the Sphere, and on the strip. Over 20,000 people attended the event and experienced over 250 panels and breakout sessions in-person or online.

Results
• +24% increase in attendance
• Highest one day registration rate in Adobe Summit history

Role: Sr. Creative Director
Company: Adobe