TIME Brand Style Guide and Creative

For the last 100 years, TIME has been one of the most iconic news magazines. As TIME moved into its 100th year, the brand sought to reinvent itself for a changing landscape and modern audience. This meant expanding beyond the pages of print and bringing the people and moments that were captured within the red border to life, through new channels.

Role: VP Brand and Creative
Branded content, event design, video, digital and overall marketing of TIME and its sub-brands. (TIME Studios, Red Border by TIME, TIME CO2)