Kia: The Road to Tomorrow
When an X-ray revealed a tumor in Micah’s leg, the prognosis was a 65-70% chance of survival and the possibility of amputation. He was just nine years old. Micah and his family relocated to Memphis for immediate treatment at St. Jude Children’s Research Hospital.
Through the Accelerate the Good initiative, Kia is proud to support organizations like St. Jude. In this series, we showcased partnerships between Kia and Covenant House, St. Jude, Operation Homefront and No Kid Hungry. These partnerships helped individuals all over the world and accelerate the good in our world.
Role: VP Brand and Creative Strategy, Head of Branded Content, Creative Director
Company: Red Border by TIME, in partnership with Kia