Galaxy Digital Rebrand Video

Galaxy Digital is a digital asset and blockchain leader helping institutions, startups, and individuals shape a changing economy. To celebrate the rebrand of Galaxy Digital, we created a short dynamic video to explain what is driving the brand forward and their focus for a decentralized web future. Their new logo took on various iterations that then became avatars in a custom NFT launch with TIME, so audiences could have ownership within the Galaxy Digital brand.

Role: VP Brand and Creative
Company: Red Border by TIME, in partnership with Galaxy Digital