Everyone is Welcome At Our Table
The idea that food can bring us together is more important than ever. Walmart wanted to showcase the variety of groceries available instore and online, while driving adoption of Grocery Pickup and Delivery. We felt the best way to showcase that was through our customers.
Different foods can spark joy, foster communities, educate, and start conversations. We authentically captured three families and the meals they grew up with. These families welcomed us into their homes and shared their stories, culture, and family recipes. Audiences had the ability to watch the video series via Walmart.com and automatically add to cart all the ingredients in just one click, and pick up same day via Walmart Pickup and Delivery.
Campaign includes: Video and static onsite and offsite ad creative, diversity and inclusion discussion documents, and downloadable recipes with add to cart functionality.
Recognition
• Effie, Gold – Single-Retailer Program, Mass Merchants
• 2020 GSK Global Marketing Excellence Awards – “Best Human Experience”
• “Best in Class” – Walmart Chief Diversity Officer
Results
• +35% online sales
• +69% in-store sales
• 47% new buyer sales
Role: Creative Director
Company: Walmart Connect, in partnership with Epsilon, Arc and GSK
Within the Walmart hub, customers could download the recipe and as they click each ingredient it would automatically populate their cart for easy purchase.
