Adobe GenStudio for Performance Marketing
The need for content at speed and scale is redefining the way we work. As creatives, we’re being asked to stretch with every project, initiative, and campaign to ensure we’re giving our audiences and customers exactly what they want. Adobe GenStudio for Performance Marketing helps you bring the spark of a creative idea to life and turn it into a full-scale campaign that your marketing team can share with the world.
Results
• +193% website visits compared to other product launches in 2024
• 75% video completion rate (Goal: 60%)
• 88% of website visits were engaged visits (spent more than :15 on site, visited two or more pages or conversion) (Goal: 70%)
• +144% increase in video views
“When Adobe released its Photoshop software, it changed the way we view and edit photos forever. Now the software giant is about to produce another seismic change with the launch of GenStudio for Performance Marketing.”
- Forbes
Role: Sr. Creative Director (UX, Creative Direction)
Company: Adobe
