AARP Changing Roles of Caregiving
Chances are, if you have an elderly parent, relative, or in-law, you are a caregiver — and you may not even know it. In fact, there are as many different kinds of caregiving as there are needs to be met for loved ones who can no longer be fully independent.
In partnership with AARP, Red Border by TIME provided a new perspective on caregiving and highlighted the ways individuals may be a caregiver without even realizing it. The Changing Roles of Caregiving breaks down various types of caregiving that actually exist, and explains how and why each is so important to caring for our aging loved ones.
Recognition
Native Advertising Awards, Gold – Best in Design
Results
3 minutes 15 seconds – Average time on content
5.3M Impressions
Role: VP Brand and Creative Strategy, Head of Branded Content
Illustrator: Adrian Fernandez
Company: Red Border by TIME, in partnership with AARP
