We Want The Schunk

Walmart helps customers save money and live better. Brands partnering with Walmart are looking for custom stories and solutions to reach Walmart customers and insert their brand into the story.

The work shown is a sampling from the creative guidelines for Walmart.com and owned/operated channels. One of our core challenges in redesigning the site was utilizing native ads within the Walmart ecosystem to create a holistic, inspirational experience for our audience.

Within this guide is the identity and usage of the WMG brand as well as addendum on how advertisers should use our ad products, creative recommendations and best practices and guidelines across Walmart properties. These experiences are across all verticals and balance the Walmart tone and voice with the brand look and feel.

Role: Creative Director
Company: Walmart Media Group (now Walmart Connect)

Every year, TIME highlights the 100 people who have created the greatest impact on the world. These people are predominantly celebrities, politicians and others that are top of mind. This year, P&G and TIME wanted to highlight an everyday person that was creating change in their neighborhood.

Results
Video completion of 90%

Role: VP Brand and Creative Strategy, Head of Branded Content
Company: Red Border by TIME, in partnership with P&G

For the anniversary of the novel 1984, I wanted to create a new cover that showcased the struggle that was shown in the world, but also in the main character Winston Smith’s mental health. Channeling the journaling and writing of Winston Smith. War is Peace, Ignorance is strength. The cover displays these words he wrote over and over, each time more violently. The bold political colors and distressed type act as a tattered flag/banner across the book, while sitting on a clean white cover.

Recognition
Mastering Type: The Essential Guide to Typography for Print and Web Design
Creative Quarterly 16
Creative Quarterly 21
UWW Juried Design Show

Role: Art Director, Typographer, Illustrator, Copywriter, Designer and Concept
Company: Freelance

Febreze is not exactly the most inspirational product, but one thing is true, everyone needs to kill odors in their home. So how does Febreze, made for everyone with a nose, play into the world’s most inspirational platform?

We took all of the trending search queries across Pinterest and thought of how Febreze could have a stake in the conversation. Everything from fashion, to home, to party prep, Febreze became a “hack” and offered tips and advice that played into each search.

This search driven campaign drove 4x engagement compared to Facebook and 1.46% sales lift after one month for CPG brand, which was 800% higher than Oracle norm for this category. The ideation also helped established further investments into Pinterest.

Role: Co-Creative Director
Company: Pinterest, in partnership with Possible

To garner excitement over the new Amazon Prime Studios film, Being The Ricardos, Red Border by TIME created a campaign that reflected on the influence and impact of Lucille Ball and Desi Arnaz on American culture.

In the video, we tapped an actor, media historian and industry expert to share why Lucille and Desi were trailblazers of their time. We Love The Ricardos wove together interviews clips with scenes from the film to create a cohesive narrative that shined light on Lucille and Desi’s legacy.

Results
5M Impressions
3x CTR benchmark

Role: VP Brand and Creative Strategy, Head of Branded Content
Company: Red Border by TIME, in partnership with Amazon Prime Video

Motorola was releasing a new premium phone. This phone was the first to have quick charging capabilities and a 48-hour battery life. Motorola needed a way to convey these benefits in-store and on the device in a unique way that stood out.

To play into the high end nature, still-photography was shot and then translated into cinemagraphs. The story followed our main audience who and showcased everything you can do with 48-hours of power.

Campaign includes: Print, Mobile and Landscape Video, In-store Collateral and Translucent Video

Role: Associate Creative Director, Art Director
Company: Wire Stone, Part of Accenture Interactive

Orbit wanted to showcase how confident you can be with fresh breath. Orbit gum sent Nikki Glaser on five coffee dates to celebrate National Coffee Day. These are her rules for the perfect coffee date.

Results/Paid and Earned Media
• 130,000,000+ Impressions
• 3,000,000+ Video Views
• US Weekly
• Cosmo
• Adage
• Creativity Online
• EOnline
• PR Week

Role: Associate Creative Director
Company: Olson, ICF International

For generations, P&G has supported consumers and communities through unexpected challenges, from striving toward equality and inclusion; to conserving nature’s valuable resources; to providing relief to those impacted by disasters and emergencies. Now as we step forward into the new year, P&G wants their customers to join them in committing to meaningful and lasting impact through more acts of good in 2022.

In order to reframe this difficult year and encourage audiences to Lead with Love in 2022, TIME partnered with P&G to reflect on the wisdom we’ve acquired this year and encourage more positive action in the year ahead.

Role: VP Brand and Creative Strategy, Head of Branded Content
Company: Red Border by TIME, in partnership with P&G

At Pinterest, we wanted to showcase how the new video product could further help people discover new products, activities and services to live a life they love. To create excitement for the launch we executed a video to showcase how video could further inspire pinners with activities stemming from Pin creative.

“More than 400 million people around the world use Pinterest to dream about, plan and prepare for things they want to do in life.”
Pinterest, 2020

Role: Creative Director and Video Art Direction
Company: Pinterest

Shift is a startup that came to us with an idea and an open lot where a building would be. They needed our help to develop a brand and an experience on what healthcare could be.

Shift is a new approach to healthcare for people looking to take control of their health and live their best lives. Members of Shift have the opportunity to have full access to a physician and coach with a background in recovery, personal training and nutrition.

Our challenge was to convey Shift as an easy to comprehend format and show the depth of the brand and offering, while driving interest, memberships and establish the overall identity and tone. As we developed the creative we looked to aspects of nature and modern, white space layouts to help convey the idea of medicine, strength and innovation.

”Health isn’t built inside the four walls of a doctor’s office. At Shift we create a partnership with each individual member that focuses on progress over perfection and habit-building over quick fixes. We want you to live on purpose and with purpose, while continuing to grow healthier, happier and more productive.”
- Dr. Ari Levy, Founder. of SHIFT

Role: Creative Director/Design Director and Photo Art Direction
Photography: Callie Lipkin
Company: Olson, Part of ICF International

Dow AgroSciences launched RoundUp Ready in 1996. Over the years, weeds had become resistant to that herbicide. Fifteen years later, Dow came out with a solution that was an evolution of RoundUp, Enlist.

Farmers all over the world, farm because their parents and grandparents did it. It is hard work but they love what they do. The majority of ad creative for farmers was tough and focused on killing weeds. We wanted to showcase the human aspect of farm life. The partnership, the love of the land, and how farmers help feed a hungry world.

Recognition
Silver Telly 2012
Bronze Telly 2012

Role: Art Director and Concept
Photography: Jason Lindsey
Company: Bader Rutter

Glade wanted an international toolkit built across various countries showcasing their Glade Sensations line. We wanted to showcase the idea of these scents can fit in any holder and can be placed in various rooms.

The user is prompted to pick one of the fragrances on the home page. Once a fragrance is chosen, the refill appears. As they scroll down, the refill moves in tandem with the scroll bar entering each holder. Once the refill enters the holder an animation is triggered that fills the room with fragrance. The user can keep scrolling to see all the rooms or click to find out more about the various holders.

Role: Art Director, Wireframe, UX and Concept
Company: Ogilvy & Mather

It’s January and that means it’s resolution time. You don’t need a Peloton, Barrys or even weights. You just need a whole bunch of ‘Stones. We created an at-home workout routine using some muscle, glue and ‘Stones.

Role: Creative Director